Marketing, Public Relation, Event Managers and Consultants

SCALING UP

EDUCATION IS THE

KEY TO FREEDOM,

FREEDOM IS THE ABILITY TO THINK FOR YOUR SELF,

AND THE AMERICAN WAY IS TO WORK HARD FOR YOUR DREAMS TO BUILD YOUR CASTLE

This is why I am a small business, scaling up to the next level of business, which could be investing in new equipment, workshops on trends, or improvements to existing establishments. Understanding the business you are in or wish to be in is the key to success. I started my business as a sole proprietor and at one time had no desire to grow to corporation, meaning I was stuck in the mom & pop scenario until I heard Mirah Carey put Emmien in his place with the simile of him being a mom and pop and she being a corporation.

So now I am researching how to incorporate and if incorporation is the business structure for me. I started my cosmetology business blindly, I had the proper training from Berean Institute, under Ms. Gainer, Ms. Brown and Ms. Wallace but I was 19 and this was my first exposure to being a business. I learned the hard way and didn’t invest wisely, although I did stay in training. I was half a business, well trained and bookkeeping by my appointment book only. Success leaves clues, and Life Experiences are the best teachers, take some time to invest in your endeavors by researching your dreams and goals. Learn to utilize resources at your local Free Library, SCORE Counselors, Professional Associations and Non-Profits that work in your area of interest. Most of all remember that education doesn’t take a vacation, I find so many wonderful resources on bulletin boards, street poles and community centers resource racks along with the world wide internet.

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Rhianna Can Be Called The Social Media Queen

One of the best marketing tools invented is social media, the success social media can create is witnessed with the million plus followers  PopRockStar Rhianna moves with sales before her music hits the stores via Twitter, YouTube  and other social media tools. Rhianna was on tour with repeated performances in several countries and you can believe the tweets helped sale out her shows. I am very impressed with how Rhianna following (me included) blows up her sales and will tweet nonstop when her music hits the shelves or itunes. Let RiRi drop a new video, it goes viral in seconds.

What is the appeal? Is it her sexy looks? Is it her loyalty to RocNation? Is it the fact that she does her and doesn’t let anyone dictate her style?  Social media appeal is  instant connection and being in the know. Learn how to utilize this free tool, social media really works if you have a plan and are consistent with connecting with your market.

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Social Media and Free Advertising That Goes Viral

Building a following of loyal consumers can be done for free and I am happy about that, because my budget is very tight. I love door knocking and building a personal relationship with new and existing clients but hiring a street/canvassing  team can be costly. Door knocking to me is one of the best ways to learn your market needs and spending habits.

I place free ads on craigslist, and get more than folks applying for work, I actually have built a great network with other small businesses that do the same type of work that I offer. I love craigslist because you can post an ad or several ads under different headings and get response 99% of the time and the applicants are quality workers.

Social media is the best marketing tool to come into existing and you can grow your market for free using facebook, twitter, google chrome, hangout, linkdin, adszoom, manta, foursquares,  yelp, and countless others.Social media requires a strategy and creativity that will help your product and service go viral. Educate your consumers about your services and other products that you may offer. Survey the consumers and learn the habits. Always offer something for free, advice is great but say if the consumer signs up for four services from you, to show your appreciation for their support offer the fifth service for free or half price or if they recommend a client for your service then you  offer them free or discounted or a percentage of the new clients business.

Sponsorship is also a great way to advertise your service with another company money. The Free Library has plenty of resources to educate you on sponsorship and other small business resources. SCORE.org and SBA.gov are more free resources with websites that help build your network.

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Networking to Build Your Networth

Over the weekend, I networked with an Athletic Event Planning Company named Metro Dash. Metro Dash hosted a Zombie City Scavenger Hunt, that allowed adults, some in zombie makeup,to run through the streets of downtown Philadelphia playing an adult version of tag your a zombie. Zombies chased humans to four safe zones and back to Mad River at Front and Chestnut Street.

On facebook I was invited by Mr.Boyd to attend a Professional Friday networking event at Mad River in Manayunk. Small Business are featured guest who are given the stage to promote their service to a crowd of mature and seasoned business professionals.

Who is making money from this event? Who carries the insurance? The answer to the first question is several folks, the bar makes money from the drinks, the event planner makes money from entry fees and or sponsorship. The insurance should be carried by both because a bar is suppose to be insured. Event planners should also invest in event insurance.

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How Many Markets Do You Do Business With?

 Who is your market, and how do you Target that market? When opening a new business you must “RESEARCH” and learn about the various markets you can cater to.Doing business means knowing the needs and desires of your target market. So who are you doing business with? The Small Business Model today is suffering because we are use to the mom and pop set up. We are not aware of the markets to cater to; in other words we are not in the game. We cannot win if we do not know the rules, and many of us have talents that do not come with business management.

Definitions of ‘procurement’ [proh-kyoor, pruh-]Dictionary.com – (Showing 1 definitions) (transitive verb)

1. to obtain by effort

Find more definitions for procurement on Dictionary.com »

Synonyms:

Acquirement ,Acquirement ,Acquisition ,Appropriation ,Accretion ,Achievement

Acquirement ,Acquiring ,Acquirement ,Acquisition ,Arrival ,Completion

Procurement is a term learned in college or on a job, few of us research and learn the keys to successfully biding on and managing contracts with government entities. While finding a definition to post, I came across an online contract management class offered by Villanova. I plan to take this course to gain a  better understanding of Government Contracts.

Did you know that exporting equates to residual income? You can increase your profits and reduce dependence on domestic markets. What is everyday for us is a treat/specialty to a foreign country. Exporting is market worth learning about. Six Steps to Begin U.S. EXPORTS.

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Marketing Technique, The Two Minute Elevator Pitch

The Two Minute Elevator Pitch one of the most crucial tools in gaining contracts needs to be practiced routinely, because you just never know who you may bump into. When creating your pitch be sure to include your name along with your business name. Use your most confident voice, show your personality and stand on your two feet so that all your energy is centered and coming from your gut. Make sure your hair is not swinging and you don’t wear jewelry that swings or draws attention from you.
Remember Pitching is a marketing technique that you use to quickly sell your brand, be sure to clarify the direction you would like for your business to go and the steps you will take to scale your business.Practice in the mirror and with an associate timing you, this will help you deliver in confidence.

Your pitch should also include:
1. Business Locations
2. The number of years in business
3. Your Mission statement
4. Product or Service
5. Target Market
6. Number and type of employees
7. Current and Projected Revenues
8. What makes you stand out from the rest
9. Notes are good but try using bullets
10. Tell of Success Stories
11. Stats on Social Media
12. Connect the dots for the listener
13. Value of and Growth of your Industry
Most important is your content presentation and dress should be business attire if you plan to pitch. When closing the pitch state your name and company again.

Brand Building and Accessing Capital Techniques

Recognizing opportunity Make It Happen!! LLC enters competitions with prizes worth over millions of dollars. Opportunity to network while showcasing the talent of Make It Happen!! LLC is the major benefit of entering competitions. These competitions open the creative platform that shows investors that you are capable of understanding the rules and closing a deal. We have a new component at Make It Happen!! LLC called Where There Is a Will There Is a Way Small Business Assistance where we consult with small businesses and help them tap into unknown resources to help build their business. We are planning to host our own small business contest soon!! Here is a video we entered in a contest based on the Hip-Hop demographics that we serve.

JayZ Is New York

 

 

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Networking to Build your Brand

Today was a good day, I attended a free workshop conducted by the U.S. Small Business Administration called “Doing Business With The Federal Government” hosted by SCORE and Greater Philadelphia Minority Business Strategic Allicance Group. Three hours of learning about government contracts and networking with small business owners with similar interest.

I then attended a small business resource fair held at the Free Library of Philadelphia 1901 Vine Street. Building my community is what I am doing and met folks that I can partner with to build our brands. You have to promote your business as often as you can, and personal contact is one of the best ways to get your brand in front of various businesses.

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Get Into The Game

 

Have need to market or re-brand a product or service that you would like to introduce to the marketplace? Make It Happen!! LLC can manage your product or service and create the recognition and revenue that you are looking for. Creativity and Connections, attributes we have researched, studied, and mastered. Attracted to the artistic world by nature but not limited to any market. We aim to get you into the game of being desired and sought after.

 

We create exposure for you via video, social media, and the growing mobile media. These tactics put you in the game of doing business and creating residual income. 267.423.0027 we are waiting to start building for you!!


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The Importance of Networking

Networking to build your net-worth is what Make It Happen!! LLC is all about. There is truth in the saying that “It’s not what you know but who and what you know.” We aim to create a brand building buzz for you.

Currently we are building community partnerships for  ACES Museum with community  outreach goals of building membership and raising $10,000 to help with repairs and operational cost.

Dr. Hankins has been putting money into repairs only to find that she was beening burned for unnecessary repairs.I have seen a product called Flex Seal on t.v. last night, I’m gonna try Flex Seal and see if the rubber in a can really works as seen on t.v. www.getflexseal.com, will let you how it works!!

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